The program consists of five modules, each organized around PowerPoint slides, lecture notes, video introductions and an online quiz. The program is self-paced, giving participants the flexibility to adapt the training to their work schedules. The program is designed by academics and industry experts in this area. The Certificate Program will be lead by Professor Nitish Singh, Ph.D.
author of the book: The Culturally Customized Web Site and numerous Global E-Business journal articles and educational programs. Assessment for the certificate will involve self-quizzes, participation in online discussions, and a research report.
To facilitate participation, the full program has been segmented into two separate course programs—leaving registrants with the option of taking the full and complete program, the basic essentials, and/or the advanced segment. If desired, participants may select either of two separate curriculums that, together, comprise the full program. The three options are the following:
(Note: $200 discount from the combined total of the two separate course programs)
The three program options are comprised of module topics and content, encompassing the following:
This introductory module helps participants understand the dynamics of thriving in the global networked economy. Participants will learn strategies on how to tap global markets, effectively segment global online consumers, achieve high rankings on search engines globally, and create an interactive dialogue with customers to increase customer retention and sales.
- Decrypting global megatrends
- A Model to help firms succeed in the networked economy
- Market Entry modes in the new economy
- Dynamic capabilities for global success
- Strategies for building online trust
- Global online consumer segmentation
- Global search engine optimization (SEO)
- One to one marketing using Global CRM
- Global Ethical challenges in a networked economy
Participants will be presented with localization and cultural customization techniques to tap various national markets in the world. This module, with the help of examples, cases, and empirical data, will provide strategies to conduct e-business environmental analysis, cultural analysis, web usability analysis and localization effort assessment.
- International e-environmental analysis
- Geocultural dimension of content development
- Strategic insights: To standardize or localize
- Web site cultural customization tool-kit
- Cultural barriers on the web: colors & symbols
- Global e-business assessment and Best practices
- Doing e-business (BRIC economies)
- Reaching large online ethnic populations (Hispanic localization)
This module takes participants through the process of planning and developing a multilingual/multi-country web site. Participants will learn how to avoid common web globalization mistakes and, in the process, achieve significant cost savings.
- Web globalization strategies
- Global navigation & usability analysis
- Internationalization, localization & testing
- Understanding Unicode and character encodings
- Developing a localization kit
- Tips on selecting a localization vendor
- Web localization metrics and ROI
- Writing for an international online audience
Once you've built a global web site, you need to maintain it as cost-effectively as possible. This module explains the tools and technologies companies use to manage global web sites. Participants will also learn what trends and technologies are in the process of transforming the web globalization industry.
- Efficiency gains via workflow management
- Making sense of Global Content Management
- Leveraging terminology management and translation memory
- Localization offshoring
- Localization project management
- Using the web to harness global collective intelligence
- Emerging translation technologies
Global companies must also address challenges of communicating internally across a multi-national workforce. This module describes unique challenges faced by companies when developing global web sites for internal corporate use. In this module, participants will learn how to apply localization and web globalization concepts to effectively communicate and collaborate with employees worldwide.
- Localization within the corporation
- Organizational structure and dynamics
- Assessing internal web sites for global use
- Cross-cultural management
- Managing global virtual teams
- Translation for internal corporate audiences
- Governmental and legal factors